Paco Underhill Quotes

United States, Author
1950

Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.

Also known as Psychologist, Founder

In any commersial setting time comes in three forms. There's real time, there's perceived time, and there's a combination of two.

Paco Underhill
- Time
- Real
If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

Paco Underhill

The Apple store is not a store. It is an exercise in evangelism.

Paco Underhill
- Exercise
Given the chance, people will buy from people who care.

Paco Underhill
- People