- 
	
	We can never give up the belief that the good guys always win. And that we are the good guys.   
- 
	
	The future bears a resemblance to the past, only more so.   
- 
	
	The cliches of a culture sometimes tell the deepest truths.   
- 
	
	We are hungry for things that have touched human hands.   
- 
	
	This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.   
- 
	
	America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.   
- 
	
	Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.   
- 
	
	Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.   
- 
	
	Send me out into another life. But get me back for supper.   
- 
	
	Just before consumers stop doing something, they do it with a vengeance.   
- 
	
	You can trust a crystal ball about as far as you can throw it.   
- 
	
	It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.   
- 
	
	To offset a depersonalized society, consumers crave recognition of their individuality.   
- 
	
	Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.   
- 
	
	If the vision is there, the means will follow.   
- 
	
	Too many marketers assume that future will hold back and wait until they're ready for it. It won't.   
- 
	
	The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).   
- 
	
	Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle.   
- 
	
	Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.   
