Nolan Bushnell Quotes
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These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact.
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Atari showed that young people could start big companies. Without that example it would have been harder for Jobs and Bill Gates, and people who came after them, to do what they did.
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Women were very, very good at 'Pong'. It was part of the dating scene. The number of people who told me they met their wife or husband playing 'Pong' was huge. They were shoulder to shoulder, talking and playing. It was body contact and verbal contact.
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Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile.
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In 1989, SimCity introduced an entirely new brand of game play.
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I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.
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I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way.
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I'm a big believer in the Wii. I love the physicality of the Wii controller, and how you can get the feeling of throwing a bowling ball or swinging a golf club. Those are the kinds of games I really like.
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We didn't do a square ball in 'Pong' because we thought it was cool. We did it because that was all we could do.
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I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.
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If you really want you people to innovate, buy a science fiction book, tear off the covers, and tell them it's history.
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I think in terms of businesses, in terms of things that are really big and marry technology with entertainment. That's where I like to spend my time.
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I always try to do something nobody else has done.
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Any business that does not innovate will fail over time.
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We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that.
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People hate to and will not read instructions.
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A good interviewer is able to ferret out what the applicant is really passionate about. Ask them what they do for fun, what they're reading, try and find out if they have a life outside of work.
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Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years.
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Video games in some ways are too powerful, they have too much resonance with kids. And it's very easy to overdose on video games and to let the outside world go by.
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There are a lot of things about having money that are perceived to be cool but that aren't. Maybe if you're a CEO jerk who likes going coast to coast by himself in a G4, then that's fine. But that's not me. And it never will be.
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My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.
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I'd love to design a school.
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Sometimes when you hire people who have to pass a Mr. Congeniality test, you end up losing some of the non-conformists who will give you different views and perspectives.
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It's a great project that allows a recurring revenue stream to happen in bars, restaurants and airline lounges. These aren't for arcades.