Nir Eyal Quotes

United States, Writer
February 19, 1980

Nir Eyal is an Israeli-American author, educator, and entrepreneur. In addition to his personal blog, NirAndFar.com, he is a frequent contributing writer for Forbes, TechCrunch, and Psychology Today – writing about the intersection of psychology, technology, and business. Nir frequently writes about how technology shapes user behavior by creating new habits.

Also known as Educator, Entrepreneur

Products that require a high degree of behavior change are doomed to fail.

Nir Eyal
- Change
- Fail
- Products
Why not live now instead of someday?

Nir Eyal
- Live
- Now
- Someday

Companies who form strong user habits enjoy several benefits to their bottom line.

Nir Eyal
Users who continually find value in a product are more likely to tell their friends about it.

Nir Eyal
- Value
- Tell
- Product
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal
- Old
- Consumers
- Overvalued
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Nir Eyal
- Habit
- Product
- Must-Haves
The cure for boredom is curiosity. There is no cure for curiosity.

Nir Eyal
- Curiosity
- Cure
- Boredom
Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Nir Eyal
- Habit
- Marketing
- Emotions

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Nir Eyal
- Thinking
- Action
- Behavior
To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.

Nir Eyal
- Control
- Service
- Use