Nir Eyal Quotes
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Quotes to Explore
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If you give what can be taken, you are not really giving. Take what you are given, not what you want to be given. Give what cannot be taken.
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It's still going on. I guess it will be until Redmond quits, dies or is jailed.
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I should confess that I'm woefully under-read in South African fiction.
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We look for people who demonstrate perseverance in the face of challenges, the ability to influence and motivate others - people who want to work relentlessly to ensure that kids who are facing the challenges of poverty have an excellent education.
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I never had any film training. I went to Northwestern. I studied education and theater. So it was all theater training.
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My family had a business where they worked with gravestones, and I remember growing up and playing in cemeteries like it was a normal playground.
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The neck on which diamonds might have worthily sparkled, will look less tempting when the biting winter has hung icicles there for gems.
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I try to just be the person I am, with a lot of sensitivity to the genre in which I'm playing.
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Travel is stressful.
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The exact sciences, which would be considered a priori as little adapted to women, for example mathematics, astronomy and physics, are exactly those in which thus far they have most distinguished themselves. This contains a warning against too precipitate conclusions about the intellectual life of woman.
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And in down times it shakes a lot of the bad SF out, a lot the stuff that was bought for literary reasons, which is neither entertaining nor great literature.
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I always think of the Pacific Northwest as giant trees and rain and clouds and dampness, like the Native American art from that area. That all says Pacific Northwest to me. Salmon. It really only exists on the Western side of the Cascades.
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I've had the struggles; I've had emotional times, boring times, fun times, passionate times.
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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
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It takes people being alone in front of the computer at three in the morning to write opinions about movies, apparently.
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Sept. 11 jolted America out of its second gilded age.
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The fact that we don't have that biologic pressure to have highly polyphasic sleep, I think, probably tells us something in terms of, truly, whether it's useful or not.
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I almost had to exhaust myself at modeling before I could say, 'O.K., I'm ready for school.'
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What is the question now placed before society with the glib assurance the most astounding? That question is this—Is man an ape or an angel? My lord, I am on the side of the angels.
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Happy is the man who knows or even the man who remembers those silent vigils where silence itself was the sign of the communion of souls!
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One of the most gracious dispensations of God concerning His saints is their lovely unawareness of sanctity. The nearer they move to Him, the more conscious are they of sin. If it were impossible at times not to note their own growth in grace, it were impossible also to forget that it was all by His power. If they could be persuaded to admit their progress and talk of it at all, the language of their heart would be this: 'If God could do this in me, He could do it in anyone
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That's the paradox. Since we can spend as long as we want, we worked so much faster than we used to. I think that when you don't have the pressure anymore, the ideas come faster.
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Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.