William Bernbach Quotes

Advertising is the art of persuasion.

William Bernbach

• Art
• Advertising
• Persuasion

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Quotes to Explore

• My parents divorced when I was seven. Because divorce is messy, for good or ill, they sent me to boarding school.

  

  Jack Davenport
  • Good
  • School
  • Parents

• When I first got back from the war, I said, 'I'm gonna write the Great American Novel about the Vietnam War.' So I sat down and wrote 1,700 pages of sheer psychotherapy drivel. It was first person, and there would be pages about wet socks and cold feet.

  

  Karl Marlantes
  • Great
  • American
  • War

• Some people ask, 'How do you attract the young and so many different people when your poetry is complicated and different?' I say, 'My accomplishment is that my readers trust me and accept my suggestions for change.'

  

  Mahmoud Darwish
  • People
  • Different
  • Change

• I think that I am seeing the Internet and seeing technology take and seeing how the work I do through music directly affects people's lives better than any politician I've ever met.

  

  Talib Kweli Black Star
  • People
  • Work
  • Music

• Human attention is limited, and a massive number of newly browsable books from the long tail necessarily compete with the biggest best-sellers, just as cable siphons audience from the major networks, and just as the Web pulls viewers from TV.

  

  Gary Wolf
  • Long
  • Attention
  • Human

• My mom taught me from a young age to give back and volunteer any chance you get. It was something that I knew, if I made the NFL, I would financially have the ability to do.

  

  J. J. Watt
  • Age
  • Mom
  • Chance

• I think if you are young and you have children, you still have so much to prove. When you have children later in life, you lose a bit of that urge for working.

  

  Salma Hayek
  • Life
  • Children
  • Think

• I just respect Kanye as an artist.

  

  Bebe Rexha
  • Respect
  • Artist
  • Just

• A lot of people who want to cook with less fat are surprised by that. You can cook vegetables in a little water in a covered pan and then throw the fat into the residual liquid to coat them.

  

  Sally Schneider
  • People
  • Water
  • Fat

• It is from books that wise people derive consolation in the troubles of life.

  

  Victor Hugo
  • People
  • Life
  • Wise

• All I remember is the last time I played a videogame, it was Space Invaders.

  

  Rachel Dratch
  • Time
  • Remember
  • Space

• Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.

  

  W. Edwards Deming
  • You
  • Light
  • Expectations

• Public appearances are a headache. I hold mine down to a minimum.

  

  Jack Nicklaus
  • Down
  • Mine
  • Appearances

• Strip makeup lights just don't give you a fighting chance no matter how good looking you are. Light sconces that flank the mirror illuminate your entire face evenly.

  

  Candice Olson
  • Good
  • Light
  • Fighting

• I think Gore does have to worry. He is tied to Bill Clinton. We know that there were telephone calls that he made from his office. We know that there were visits to the Buddhist temple.

  

  Barbara Olson
  • Know
  • Worry
  • Temple

• To stop the flow of music would be like the stopping of time itself, incredible and inconceivable.

  

  Aaron Copland
  • Time
  • Music
  • Stop

• My father worked, and my mother played bridge. Every time I went out of the house, I was chauffeur-driven with my nanny next to me to stop me being kidnapped.

  

  J. G. Ballard
  • Time
  • Mother
  • Father

• I strongly support SNAP and will continue to urge my colleagues in Congress to provide adequate funding to this important program.

  

  Dan Maffei
  • Important
  • Support
  • Will

• I love 'Homeland.' I think it's such a well-done, well-acted TV show.

  

  Victoria Justice
  • Love
  • Done
  • Think

• Our National life is full of diversities. We have here a variety of languages, of faiths, of communities, of modes of living, and schools and styles of literature and art. This diversity reflects the abundance of our national life, and need to be preserved and promoted.

  

  Atal Bihari Vajpayee
  • Life
  • Art
  • Literature

• There is something particularly fascinating about seeing places you know in a piece of art - be that in a film, or a photograph or painting.

  

  Sara Sheridan
  • Art
  • Film
  • Painting

• Condemning art as manipulative is a non sequitur, of course. All art is manipulative.

  

  Steve Erickson
  • Art
  • Manipulative
  • Condemning

• Mass incarceration will have to be dismantled the same way it was constructed: piecemeal, incrementally and, above all, locally.

  

  James Forman, Jr.

• Advertising is the art of persuasion.

  

  William Bernbach
  • Art
  • Advertising
  • Persuasion