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Never do anything yourself that you can hire someone else to do, especially if they can do it better.
William Bernbach -
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
William Bernbach
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Today's smartest advertising style is tomorrow's corn.
William Bernbach -
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
William Bernbach -
Nobody counts the number of ads you run; they just remember the impression you make.
William Bernbach -
The most powerful element in advertising is the truth.
William Bernbach -
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach