Adrian Forty Quotes
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No design works unless it embodies ideas that are held common by the people for whom the object is intended.
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Memory only becomes interesting through its struggle with forgetfulness.
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In the way it transforms ideas and beliefs, successful design is like alchemy: it fuses together disparate ideas from different origins, so that the form of the completed product seems to embody only a single idea, which comes across as so familiar that we find ourselves supposing it to be exactly what we ourselves had always thought.
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Whatever degree of artistic imagination is lavished upon the design of object, it is done not to give expression to the designer’s creativity and imagination, but to make the products saleable and profitable. Calling industrial design ‘art’ suggests that designers occupy the principle role in production, a misconception which effectively severs most of the connections between design and the processes of society.