Adrian Forty Quotes

United Kingdom, Professor
March 7, 1948

Adrian Forty is an Emeritus Professor of Architectural History at The Bartlett, the Faculty of the Built Environment at University College London. He is also the former Programme Director of the master's programme in Architectural History.

No design works unless it embodies ideas that are held common by the people for whom the object is intended.

Adrian Forty
- Ideas
- Design
- Embodies
In the way it transforms ideas and beliefs, successful design is like alchemy: it fuses together disparate ideas from different origins, so that the form of the completed product seems to embody only a single idea, which comes across as so familiar that we find ourselves supposing it to be exactly what we ourselves had always thought.

Adrian Forty
- Ideas
- Design
- Origins

Memory only becomes interesting through its struggle with forgetfulness.

Adrian Forty
Whatever degree of artistic imagination is lavished upon the design of object, it is done not to give expression to the designer’s creativity and imagination, but to make the products saleable and profitable. Calling industrial design ‘art’ suggests that designers occupy the principle role in production, a misconception which effectively severs most of the connections between design and the processes of society.

Adrian Forty