Al Ries Quotes
Quotes to Explore
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It's always good news when you're closer to the truth.
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But my observation has been, certainly in the news business, you've got to give 110 percent.
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Historical methodology, as I see it, is a product of common sense applied to circumstances.
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I worry that we're not getting enough of the news that we need to make informed judgments as citizens.
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My dad got me hooked on the news. That was a good thing.
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Mark Zuckerberg needs no introduction these days, what with all the magazine covers and morning news shows. My mother knows who he is now, and my mother can hardly turn on a computer.
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When a product is made, everyone hopes for the best. Whether it could have been better or not is more of an afterthought.
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It's just funny that Americans have to contend with 2000 channels, and 60 different specific news sources, and the confusion that it creates, and the junk that we get to see is hilarious.
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Most of us can now record a whole series with the click of a button. We all have DVD players, and the rise of the DVD box-set means we watch this stuff in two, three-hour sessions. So there is this real appetite out there for lengthy, pretty intricate drama. All that is great news for writers.
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A news organization has a much different responsibility. I might not be telling you the whole story. I might not be telling you a story in a manner that is properly sophisticated.
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I don't have time for the news clippings. I got my own mission.
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Hey, if we didn't overcharge for our product - guess what - people wouldn't have to buy used games.
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I do believe in standing for something more than just a product.
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The only thing I'd ever done with news was to read copy sitting at the microphone in the studio.
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The only way to advertise is by not focusing on the product.
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People everywhere confuse what they read in newspapers with news.
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Islamic fundamentalism in its activist manifestation is bad news. Religious fundamentalism in general is bad news. We know about religious fundamentalism in South Africa. Calvinist fundamentalism has been an unmitigated force of benightedness in our history.
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Anything that would kind of label me or put me into a category is kind of what I want to avoid. I like the idea of being completely free, like having no area that I couldn't cover.
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Think product, not methodology.
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The most frightening pages of history are those which reveal how easily conditions making a desert of the human spirit may come into existence, with the oozings away of incentive and kindliness in our natural social structure.
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It seems that the creative faculty and the critical faculty cannot exist together in their highest perfection.
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The comics I read as a kid were much more influenced by TV and movies. Encountering superheroes as an adult without that kind of childhood sentimentality, it just doesn't allow you, or in my case at least, it wouldn't let me take the characters seriously.
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This kind of game in which anybody who I know, regardless of how flimsy the relationship is, that somehow their ideas could be attributed to me, I think the American people are smarter than that. They're not going to suggest somehow that that is reflective of my views, because it obviously isn't.
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The best way to make news is to announce a new category, not a new product.
