Milad Alexandre Mack Atala, known as Alex Atala, is a Brazilian chef of Irish Lebanese ancestry, who runs the restaurant D.O.M. (Latin abbreviation of Deo optimo maximo) in São Paulo. In May 2012, D.O.M. was rated the 4th best restaurant in the world by the S.Pellegrino World's 50 Best Restaurants, published by Restaurant magazine. His establishment also holds the title of "Acqua Panna Best Restaurant In South America." He's known for transforming traditional Brazilian dishes, adapting French and Italian culinary techniques to native Brazilian ingredients. Atala also hosts a television show on Brazilian TV channel GNT. In 2013, he founded Atá, an institute about relation with food, with Roberto Smeraldi and Carlos Alberto Ricardo, among others