Alexey Brodovitch Quotes
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The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years.
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What is good today may be a cliche tomorrow.
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What is of value is that a particular photographer sees the subject differently than I do. A good picture must be a completely individual expression which intrigues the viewer and forces him to think.
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The best way to achieve surprise quality is by avoiding cliches.
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If you see something you have seen before, don't click the shutter.
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It is the end result that counts.
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Imitation is the greatest danger of the young artist.
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There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.