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Every time you make the user make a decision they don’t care about, you have failed as a designer.
Aza Raskin -
You can never let your data dictate design. If you do, you end up following what people currently do and never innovating.
Aza Raskin
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Find a faster way to fail, recover, and try again.
Aza Raskin -
When I'm hiring, I don't look for credentials, I look for knowledge.
Aza Raskin -
“The one secret to changing human behavior? Feedback Loops”
Aza Raskin -
Never use a warning when you mean undo.
Aza Raskin -
Design is the beauty of turning constraints into advantages.
Aza Raskin -
Your first try will be wrong. Budget and design for it.
Aza Raskin
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To the user, the interface is the product.
Aza Raskin -
When you are solving a difficult problem re-ask the problem so that your solution helps you learn faster. Find a faster way to fail, recover, and try again. If the problem you are trying to solve involves creating a magnum opus, you are solving the wrong problem.
Aza Raskin