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It's all about competitiveness: are you making the products that people really do want and value, and are you making it more efficiently and using less resources and less time than the competition?
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The similarities between commercial airplanes and automobiles are striking. It's all about safe and efficient transportation using the latest technology and the best fuel efficiency.
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At the most fundamental level, it is an honor to serve - at whatever type or size of organization you are privileged to lead, whether it is a for-profit or nonprofit. It is an honor to serve. Starting from that foundation, it is important to have a compelling vision and a comprehensive plan.
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The automobile has moved into the mainstream of our integrated digital world.
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The more senior your management position is, the more important it is to connect the organization or the project to the outside world. You know, how does this fit in with what we're doing? What is the real goal, the real mission?
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You can't improve if you don't know what the real situation is.
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Having one national standard for mpg and CO2 is extremely important.
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My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?'
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Everybody cares about not only quality and functionality, but they also want the power of choice, whether it's a small vehicle or a large vehicle.
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A lot of people don't want to get bad news.
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Where you really get in trouble is if the market is dropping and the economy's slowing down and you don't take action.
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It's all about producing products people want.
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Be true to yourself and your values.
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I think my first-ever car was a Chevrolet, 1960.
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I really do believe that working together works, and it's amazing to me.
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Automobiles are fun and exciting. We need them. They are a part of our lives.
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You need to have a can-do attitude. There is always a way.
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I love hanging out with skilled and motivated people.
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The purpose of life is to love and be loved... what could possibly be more energizing than that?
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You can't manage a secret.
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If you have a common purpose and an environment in which people want to help others succeed, the problems will be fixed quickly.
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I don't see anything changing about our desire for quality and fuel efficiency and safety and smart design, no matter what the vehicle size.
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I believe America should make things.
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I know how inter-dependent the world is.