Alan Mulally Quotes
My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?'
Quotes to Explore
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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Money coming in says I've made the right marketing decisions.
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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I'm not going to break up my family, not for a book.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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Here's my whole marketing idea: treat people the way you want to be treated.
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I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
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Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
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I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.
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The real problem at the moment is that the banks - because of their existing culture, which is frankly anti-business, obsession with short-term trading profits, not focusing on the long term - are throttling the recovery of British industry.
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Of course some wars may have been necessary or inevitable, but none was ever regarded as holy. For us, a holy war is a contradiction in terms. War dehumanizes, war diminishes, war debases all those who wage it. The Talmud says, 'Talmidei hukhamim marbin shalom baolam' (It is the wise men who will bring about peace). Perhaps, because wise men remember best.
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For toddlers I suggest leaving their mittens on year-round, indoors and out. That way they can't get into aspirin bottles, liquor cabinets, or boxes of kitchen matches.
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If we pollute the air, water and soil that keep us alive and well, and destroy the biodiversity that allows natural systems to function, no amount of money will save us.
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My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?'
