Angela Ahrendts Quotes
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Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.
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People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.
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I don't think malls are going to go away. People still need somewhere to go, but they do have to evolve.
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Work has never really been work for me. It's been a natural extension of my life.
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I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families.
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You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.
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The purer our message, the more compelling it is to consumers.
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Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.
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I don't want to be a great chief executive without being a great mum and a great wife.
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I've never gone to the Oscars because I can't afford another week away. It is not more important than my husband. It is not more important than my kids.
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Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value.
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I hadn't grown up always aspiring to be a CEO.
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The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.
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Computers and smart devices are among the greatest intellectual gifts ever created for man but, if not balanced with human contact, may offer little to develop one's heart.
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I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world.
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I have learned to listen and to hone my instincts to be perceptive and be receptive to change, to constantly live in ambiguity.
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You're going to see relationships with technology across anything that's brand. I don't care if that's in home or what you wear. I just think it's a new fact of life.
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At their core, an influencer creates an empowering human connection.
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Just because you're a luxury brand doesn't mean you have to have an attitude.
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I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.
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The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.
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What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.
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I don't care how advanced technology gets. I don't think that there's anything that can replace looking someone in the eyes, touching their hand, you know?
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You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.