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Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.
Angela Ahrendts -
I don't want to be a great chief executive without being a great mum and a great wife.
Angela Ahrendts
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We cherish right and we cherish left, but more important, we cherish when you are able to use the whole mind that you were born with.
Angela Ahrendts -
I hadn't grown up always aspiring to be a CEO.
Angela Ahrendts -
I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families.
Angela Ahrendts -
I'm not shy, but I have a job to do. I don't need the notoriety.
Angela Ahrendts -
I have learned to listen and to hone my instincts to be perceptive and be receptive to change, to constantly live in ambiguity.
Angela Ahrendts -
I've never gone to the Oscars because I can't afford another week away. It is not more important than my husband. It is not more important than my kids.
Angela Ahrendts
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At their core, an influencer creates an empowering human connection.
Angela Ahrendts -
What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.
Angela Ahrendts -
I don't think malls are going to go away. People still need somewhere to go, but they do have to evolve.
Angela Ahrendts -
People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.
Angela Ahrendts -
I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world.
Angela Ahrendts -
Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.
Angela Ahrendts
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You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.
Angela Ahrendts -
I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.
Angela Ahrendts -
You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.
Angela Ahrendts -
The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.
Angela Ahrendts -
Online, offline, it's gotta be the same.
Angela Ahrendts -
The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.
Angela Ahrendts
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You're going to see relationships with technology across anything that's brand. I don't care if that's in home or what you wear. I just think it's a new fact of life.
Angela Ahrendts -
Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value.
Angela Ahrendts -
People love to talk about themselves.
Angela Ahrendts -
I don't care how advanced technology gets. I don't think that there's anything that can replace looking someone in the eyes, touching their hand, you know?
Angela Ahrendts