Angela Ahrendts Quotes
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We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.
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In luxury, ubiquity will kill you - it means you're not really luxury anymore.
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You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
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We value feeling over knowing, because you can't prove something that hasn't been done before.
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The main objective - our soul is our people. And our job is to enrich their lives, change the world. And so I think that's the bigger pressure you put on yourself.
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I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless.
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It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci with leather goods.
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Just put the best person into the job.
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If you can't control everything, you can't control anything, not really.
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I was raised in a small town in Indiana and educated at Ball State University.
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If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.
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The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore.
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All I have are my instincts. They've never failed me.
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People don't want to just make stuff. They want to make stuff with purpose.
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It's no longer possible to think of the physical and digital as two different worlds.
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Ask questions; don't make assumptions.
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Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy.
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I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.
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When I became the CEO of Burberry in July 2006, luxury was one of the fastest-growing sectors in the world.
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At Apple, we believe that people with passion can change the world.
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I think that the larger and more complex the business gets, I have to listen twice as much as I speak.
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I have learned to feel my way through life, personally and professionally.
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I always say that my job is not to think about today. My job is to look around the corner and feel and see what's coming, and then warn everybody else.
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There's seven billion people on the planet. It's not about you.