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Online, offline, it's gotta be the same.
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You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.
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What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.
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Forget luxury; as a great company you have to keep evolving.
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Ninety-five percent of the time, I put myself in somebody else's position - that's how I live.
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It is one of the most important parts of my job, showing that you can't do it all.
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Don't stop. Don't slow down. Keep focused.
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I work through teams. It's the only way I know how to work.
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I know who I am. I know what I love.
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The sign of a great leader is knowing what you know and knowing what you don't know.
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You have to do what's best for the brand.
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'Balance' is a really big word for me.
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Everyone talks about building a relationship with your customer. I think you build one with your employees first.
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I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision.
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To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand.
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From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.