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Online, offline, it's gotta be the same.
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Ninety-five percent of the time, I put myself in somebody else's position - that's how I live.
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I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.
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You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.
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Trust your instincts and emotions.
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It is one of the most important parts of my job, showing that you can't do it all.
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What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.
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Forget luxury; as a great company you have to keep evolving.
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The sign of a great leader is knowing what you know and knowing what you don't know.
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'Balance' is a really big word for me.
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I work through teams. It's the only way I know how to work.
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You have to do what's best for the brand.
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Everyone talks about building a relationship with your customer. I think you build one with your employees first.
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I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision.
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To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand.
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From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.