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I can't just go in and throw clothes at a picture. I still have to have some kind of an idea of a character, of who she is, where she's from. It's almost like playing a child's game. You have your dolls, and you create characters for them. Fashion indulged that in me.
Edward Enninful -
Social media is fine, depending on how you use it.
Edward Enninful
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For me, fashion succeeds when it says something about the times we live in.
Edward Enninful -
I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there.
Edward Enninful -
Social media and technology are democratising and opening up fashion and the process of fashion for all - this has good and bad sides, but that comes with any change.
Edward Enninful -
I've learned to put a big value on having a life outside of fashion, and I think that's what's saved me, because the fashion industry can suck you in.
Edward Enninful -
I used to wear a lot of Helmut Lang. Painted jeans. Cropped crombies with t-shirts. A lot of V-necks. The perfect V-neck was very important.
Edward Enninful -
Kurt Cobain really made an impression on us. He just had that rebel attitude. You could tell he was super talented but didn't really care.
Edward Enninful
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Change always takes time.
Edward Enninful -
I can tell you, without diversity, creativity remains stagnant.
Edward Enninful -
There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth.
Edward Enninful -
I like to play with contrast. It's about changing people's perceptions of people.
Edward Enninful -
I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry.
Edward Enninful -
I come from a family who didn't have much money but raised me to believe that money wasn't the most important thing in the world. We had enough; we were happy.
Edward Enninful
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I feel like when it comes to the models, certain models are now like commodities in certain ways.
Edward Enninful -
I'm so fascinated by the influence of social media on fashion. I've seen so many artists on Instagram, up and comers you would have never known otherwise.
Edward Enninful -
I'm really excited to see my vision for the 'British Vogue' team come to fruition.
Edward Enninful -
There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture.
Edward Enninful -
If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside.
Edward Enninful -
The best photographers know how to light any color skin.
Edward Enninful
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I don't think I'm in any way an icon, to be very honest.
Edward Enninful -
I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in.
Edward Enninful -
When I was 18 years old, I moved into Neneh Cherry's house in Kensal Rise with Judy Blame and our friend Michael Boadi.
Edward Enninful -
The funny thing is that the fashions from the '90s seem to sit so well with the fashions of 2016. Everything from then somehow skipped and came back.
Edward Enninful