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VisiCalc and WordPerfect were the killer apps of their day, but Google and Facebook make them look small in comparison.
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Failures are cheap if you do them first. Failures are expensive if you do them at the end.
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Use creativity and storytelling as your main muscle instead of smartness.
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We don't have some message from God that gives us a list of what's good and what's not good. Obviously, we have to make our own flawed judgments about each thing.
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I think we'll see, not only with Glass, but the watch wearables, with the contact lens, that each of these things have their own best purpose, but it will take more on our part and society's part to figure out what that is.
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The faster you can get your ideas in contact with the real world, the faster you can discover what is broken with your idea.
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There's this open question of what Google is going to be a decade or more from now. Google X isn't the only answer to that question, but it was built as a place to do some of the exploration to find some great new problems for Google to tackle.
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Doing exercise without monitoring yourself will be rare in the future of wearable technology.
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Our culture already has a number of well known stories about artificial life and non-human intelligence. In 'Exegesis,' I've tried to not only tell a new and engaging story but also to comment on those well known stories through the details of my novel.
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Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.
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Making a moonshot is almost more an exercise in creativity than it is in technology.
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Most ideas don't work out. Almost all ideas don't work out. So it's okay if yours didn't work out.
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Really great entrepreneurs have this very special mix of unstoppable optimism and scathing paranoia.
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I'm a compulsive storyteller, an avid reader, and have always nurtured the secret goal of spending my life as a writer.
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I do believe that making a factory for innovation, a moon-shot factory, is possible.
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The moonshot for Google Glass is to harmonize the physical and digital worlds. It is specifically to find a way to help people be naturally, elegantly situated, physical and digitally, at the same time.
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We don't take on Google Glass or the self-driving car project or Project Loon unless we think that on a risk-adjusted basis, it's worth Google's money to do it.
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Every day, hundreds of millions of people stab themselves, bleed, and then offer, like a sacrifice, to the glucose monitor they're carrying with them. It's such a bad user interface that even though in the medium-term it's life or death for these people, hundreds of millions of people don't engage in this user interface.
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When technology reaches that level of invisibility in our lives, that's our ultimate goal. It vanishes into our lives. It says, 'You don't have to do the work; I'll do the work.'
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It comes up over and over and over again that a ten times increase in the weight-oriented density of batteries or the volume metric, the space-oriented density of batteries, would enable so many other moonshots that that's one that just constantly comes up over and over again, and we will start that moonshot if we can find a great idea.
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Moonshot thinking starts with picking a big problem: something huge, long existing, or on a global scale.
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I don't believe a mistake-free learning environment exists.
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When we try to make a car that drives itself, we believe - whether we're right or not - we believe that there would be strong net positive benefit to the world if cars could drive themselves safer than people could.
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We're going to look back and wonder why we had to micro-control our cars.