Anthony Santos Quotes
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There really isn't a formula for success.
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I was born and raised in the Bronx, and growing up here, you would go down the block, and on one corner you would hear bachata, on another corner some salsa, and of course there was hip-hop and R&B all over the place. So for me, it is very organic to have these combinations.
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I'm a huge salsa fan. I actually have a salsa on my album, 'Formula Vol. 2,' featuring Marc Anthony.
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It's really sad for me that in the United States the Latino community is losing its culture and language, especially among kids born here - a lot of them can't even speak our language.
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Many artists would want a major label. But, if someone made you big, it doesn't mean they're no longer good enough when you get big. If you want to add, add. But don't get rid of your original team.
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What happened with reggaeton is that many artists kept recycling the same sound. But there are a lot of reggaeton artists that are still in their prime - like Daddy Yankee - because they've chosen to continue growing, to offer people more than just reggaeton. That's where I learned to always be able to try something new and not be afraid.
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I'm reaching a huge audience. I'm doing what artists like Beyonce are doing in terms of selling out stadiums. The difference is my audience speaks Spanish.
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This Romeo character is something I decided to create, like my alter ego. So the name Romeo was invented from the original Romeo and Juliet. I wanted to show people I'm like a modern Romeo.
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My love life is good, and I feel like part of what's made it good is not talking about it.
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My mother at a young age put me in bilingual, so my strength is really more in Spanish. Even though I live and I was born and raised in the States, you know, in the Bronx, in Spanish I get my point across. And when I'm writing music, when I'm doing music, it's easier for me, and I know exactly how to express myself.
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I grew up listening to bachata, to some of the greats of the genre. But it was very natural for me to create this type of fusion and to incorporate new beats.
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I go on stage for hours, and I like to give it my all.
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I think marriage works for some people, but I just don't think it could work for me. I don't see it.
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I've been able to perform in front of thousands of people on stage in a character that's nothing like me. I'm very shy.
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Part of my success with urban bachata is reinventing yourself as an artist and continuing to give people different kind of fusions, mixing up the elements and concepts without changing the beat.
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You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.
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When I begin working on a production, I don't really think about my previous album or albums. I try to have a real creative process.
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I've always loved acting, and I do respect the craft.
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I love performing in New York. Just something about the energy that the crowd gives you, you give it back, a lot of interaction.
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I basically try to give people top quality.
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Every time I'm preparing a new production, I'm trying to reinvent my style and offer the audience several choices.
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I've learned that you can do something great, but you have to continue reinventing yourself as an artist. So by the time someone else is copying your style, you have something else to offer your audience.
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Growing up, I was always trying to catch a great show. And that's where I learned an artist gets respect. That's what makes people talk.
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People know me for my work with Aventura, and for that, I am grateful.