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The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.
Kimbal Musk -
Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.
Kimbal Musk
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The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.
Kimbal Musk -
My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world.
Kimbal Musk -
The hard part about following your purpose is the distraction everyone pulls you toward.
Kimbal Musk -
People are overweight and starving at the same time. It's a tragedy for both the individual and society.
Kimbal Musk -
We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food.
Kimbal Musk -
I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
Kimbal Musk
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A lot of people think about food as fuel, where you need to get nutrients in your body.
Kimbal Musk -
People love to interact in real time, whether it is with each other or with content.
Kimbal Musk -
Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense.
Kimbal Musk -
Nikola Tesla spent one of his most productive years in Colorado Springs.
Kimbal Musk -
Let's get government support for farmers to make the transition to organic.
Kimbal Musk -
Start with the young, work with them until they are adults, and they will demand real food.
Kimbal Musk
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My mother was a consulting dietician, and my father was a consulting engineer.
Kimbal Musk -
I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.
Kimbal Musk -
The idea behind fast food is great - people want convenience.
Kimbal Musk -
The reality is that we connect through food, and we have the opportunity to do it three times a day.
Kimbal Musk -
I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.
Kimbal Musk -
But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history.
Kimbal Musk
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Sadly, many people in our biggest cities are at the mercy of industrial food.
Kimbal Musk -
My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.
Kimbal Musk -
We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.
Kimbal Musk -
We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.
Kimbal Musk