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Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.
Kimbal Musk -
We're moving to be more of a plant-based society.
Kimbal Musk
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Start with the young, work with them until they are adults, and they will demand real food.
Kimbal Musk -
The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.
Kimbal Musk -
People are overweight and starving at the same time. It's a tragedy for both the individual and society.
Kimbal Musk -
My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world.
Kimbal Musk -
The hard part about following your purpose is the distraction everyone pulls you toward.
Kimbal Musk -
We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food.
Kimbal Musk
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My mother was a consulting dietician, and my father was a consulting engineer.
Kimbal Musk -
A lot of people think about food as fuel, where you need to get nutrients in your body.
Kimbal Musk -
I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
Kimbal Musk -
People love to interact in real time, whether it is with each other or with content.
Kimbal Musk -
Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense.
Kimbal Musk -
Nikola Tesla spent one of his most productive years in Colorado Springs.
Kimbal Musk
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Let's get government support for farmers to make the transition to organic.
Kimbal Musk -
We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.
Kimbal Musk -
I have always loved food, and for me, even if I was on a beach, I would be cooking food every day.
Kimbal Musk -
We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet.
Kimbal Musk -
The reality is that we connect through food, and we have the opportunity to do it three times a day.
Kimbal Musk -
Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet.
Kimbal Musk
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As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet.
Kimbal Musk -
It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food.
Kimbal Musk -
Sadly, many people in our biggest cities are at the mercy of industrial food.
Kimbal Musk -
I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.
Kimbal Musk