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The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.
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Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.
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My mother was a consulting dietician, and my father was a consulting engineer.
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We're moving to be more of a plant-based society.
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Kids gave Elon a very hard time, and it had a huge impact on his life.
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People are overweight and starving at the same time. It's a tragedy for both the individual and society.
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My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world.
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We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food.
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A lot of people think about food as fuel, where you need to get nutrients in your body.
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Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense.
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Everyone has to eat, so the opportunities in the space are incredible.
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We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet.
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But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history.
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I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
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People love to interact in real time, whether it is with each other or with content.
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The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country.
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The hard part about following your purpose is the distraction everyone pulls you toward.
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People want real food. The demand for it is through the roof.
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Let's get government support for farmers to make the transition to organic.
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As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.
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We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.
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It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food.
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The reality is that we connect through food, and we have the opportunity to do it three times a day.
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Nikola Tesla spent one of his most productive years in Colorado Springs.