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As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.
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Our family are all very hard working.
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People want real food. The demand for it is through the roof.
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The idea behind fast food is great - people want convenience.
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The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good.
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It's only a risk if you think there's a chance of failure.
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We want our communities to know what real food is.
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Everyone has to eat, so the opportunities in the space are incredible.
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The best training ground in the world is Silicon Valley and the tech space.
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I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind.
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People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.
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We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.
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Food is the new Internet.
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Sadly, many people in our biggest cities are at the mercy of industrial food.
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My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.
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You should brine your turkey. Don't even think about not brining your turkey. Ever.
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I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.
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Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews.
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It would be so simple for the government to support farmers to become more profitable and farm sustainably.
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We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.
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My goal is to go from the industrial food system toward a real food system where you understand what you are eating.
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If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen.
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Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.
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If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer.