Kimbal Musk Quotes
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People want real food. The demand for it is through the roof.
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Our family are all very hard working.
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The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country.
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We want our communities to know what real food is.
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The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good.
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The idea behind fast food is great - people want convenience.
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Everyone has to eat, so the opportunities in the space are incredible.
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People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.
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Food is the new Internet.
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You should brine your turkey. Don't even think about not brining your turkey. Ever.
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Sadly, many people in our biggest cities are at the mercy of industrial food.
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The best training ground in the world is Silicon Valley and the tech space.
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I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.
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My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.
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We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.
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It would be so simple for the government to support farmers to become more profitable and farm sustainably.
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It's only a risk if you think there's a chance of failure.
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Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews.
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I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind.
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If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer.
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My goal is to go from the industrial food system toward a real food system where you understand what you are eating.
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Using realtime ads, even mortgage companies can create ads that matter to you right now.
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We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.
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I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you.