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I think it's just an awkward time right now to be a musician.
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I would love to be looked at some day - and I'm not ever saying I'm at this level - but I'd love to be mentioned in the same breath as a Bowie or an Eno. Those are the people that I admire artistically, their career trajectory, the integrity throughout their career, the bravery of their career.
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When I'm writing music, I'm not playing a character. I'm not Alice Cooper or Gene Simmons or someone like that, who has acknowledged that they are writing music for a character.
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I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.
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When I first played 'Wolfenstein 3D,' it blew my mind. It had a big impact on me.
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I'm sure there is a group of people that assume Nine Inch Nails is just noise and chaos - or whatever it might be dismissed as, and sometimes is.
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My experience with record labels throughout my career has generally fallen into wishing I could do things that they're not built to do, whether it be arguing about having a nicer package - because I do believe some people care about that - to trying to always bank on art-versus-the-easy-commerce route; there's always been headbutting involved.
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My wife and I were in a band and worked together on and off since we were 19 or 20.
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I think the whole aspect of social networking is vulgar and repulsive in a lot of ways. But I also see why it's appealing - I've had that little high you get from posting stuff online. But then you think, 'Did I need to say that?' I've explored that enough to know to stay kind of quiet these days.
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My advice today, to established acts and new-coming acts, is the same advice I'd give to myself: pause for a minute, and really think about 'What is your goal? Where do you see yourself?'
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I spent a long time experimenting, saying, 'Here's a record that's free, or $5 if you want a nice version or $250 if you'd like a really nice coffee-table thing.' Everything felt like the right thing to do at the time and then six months later would feel tired. And I would feel tired. So that's one reason for returning to a major label.
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For me, making music is a continuous learning experience, and I think that it feeds itself.
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Nine Inch Nails is like building an army to go conquer. We build it, then we play, and we have to play so much to validate building it, financially. It leads to getting burn-out because a tour that would be fun if it lasted three weeks has to last 15 weeks.
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I like it when I go into a cinema and I'm not aware that I'm there; I'm totally involved in the film for two hours.
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Being a rock & roll star has become as legitimate a career option as being an astronaut or a policeman or a fireman.
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If you can use a search engine, you can find any piece of music that's been recorded for free. I'm not saying that's right, but it's a fact, and I'm surprised that more people don't accept or acknowledge that and try to adapt in some way.
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You know, if nobody knows who you are, nobody's going to buy your record.
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When David Fincher called me up a few years ago and said, 'Hey, I'd like you to score this film 'The Social Network,' I said, 'I'm flattered, but I really don't have any real experience scoring films, and I'd rather not screw it up on a high-profile project. And I like you and I don't want to compromise our friendship.'
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It's not like I ride a broom into interviews. I don't hang upside down with a cape on.
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When I sit down to make a set list I usually think, 'We'll build it up here, take it down here, go into a quiet section here, explode here,' in a way that there's a flow and it doesn't feel like shuffle on an iPod.
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I write most of my songs when I'm in a bad mood.
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What is exciting is taking back the excitement of being able to debut something to an audience in exactly the way you want to.
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I thought I'd reached the bottom a few times, but then I'd realise there was another 30 floors of despair below that.
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As long as it feels valid to me and feels sincere, I'll do what I do under the moniker of Nine Inch Nails if it's appropriate. I would hate to think I would ever be in a position where I'm faking it to get a paycheck.