Witty Quotes
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There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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When you're in love it's the most glorious two and a half days of your life.
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A word of kindness is seldom spoken in vain, while witty sayings are as easily lost as the pearls slipping from a broken string.
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Courtship is to marriage, as a very witty prologue to a very dull play.
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Between funny and witty Falls the shadow
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It's not fundamentally different to any other genre, that action is a particular thing. Being able to do action sounds like it should be straightforward, but it really isn't. I always want the action to be witty. I don't want it to be merely routine.
