Risk Quotes

Since plants pull minerals from the soils—micronutrients essential for human health—they serve as a conduit, taking the soil—the environment—putting it into a digestible form, and passing it on to us. Each time we take a bite of food, part of the environment literally becomes part of our biological fabric, our bodies. At the risk of sounding like a hippy, the Earth is part of us.

Brendan Brazier
The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is dramatically different and, at the initial stages, the nicotine pharmacokinetics were very slow. You could not get the satisfaction. It's not so easy to crack this code. The taste satisfaction is very important. The closest you are to this, the more chances you have to switch people. It's very nice to have a zero-risk product, but if nobody uses it, you don't have any reduction in public health risk.

Andre Calantzopoulos