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Wal-Mart went on a rampage years ago insisting all music they carry be censored of all profanity and 'clean' versions be made for them to carry.
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After coming from a major label, I realized the entire business has been decimated, and you can't look to labels to try to figure it out because they don't even use the technology, and they're oblivious to how people consume music these days.
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Being human is a lot more difficult than being on tour.
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I've attended many concerts where I felt let down and I was wishing it would be something else. Not that it's their duty to please me, but at the same time, I think a lot about what it's like through the eyes of the consumer, the fan. I want not to pander to the audience, but to be aware of them.
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In Nine Inch Nails, I've been the guy calling the shots since inception. I'd gotten used to that.
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I foolishly thought that if I just 'made it' then everything would be okay. And everything wasn't okay.
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I was never a Lime Wire guy because it's too much hassle to find the song.
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It's easy to get lost in the shuffle, and just enticing people to hear the music for free doesn't mean that much when everyone else is essentially doing the same thing on MySpace, or wherever.
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In 2010, aside from that niche of music that I have no interest in - Black Eyed Peas territory, disposable pop stuff - there's almost an incentive to go back to making music as adventurous and groundbreaking as you can, because nobody gets a big hit anymore.
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And when the day arrives I'll become the sky and I'll become the sea and the sea will come to kiss me for I am going home. Nothing can stop me now.
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The 'Downward Spiral' album was a record all about beating everybody up - and then 'Hurt' was like a coda saying maybe I shouldn't have done that. But to make the song sound impenetrable because I thought it was a little too vulnerable, I tried to layer it in noise.
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When I was 25, people used to say to me that having kids would change you, and I'd roll my eyes.
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I thought my goal in life was to be in a successful band, and I had got that, but I was as miserable as I had ever been, and I couldn't understand why that would be.
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The music I always liked as a kid was stuff I could bum out to and realize, 'Hey, someone else feels that way, too.' So if someone can do that with my music, it's mission accomplished.
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You're standing onstage in a sold-out arena with people singing your music, and you feel like the loneliest person in the world. Because here's a party that, essentially, it's for you. And you still somehow feel like you don't belong there. Those people all have their lives and go back home.
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I'll be honest, watching the music industry collapse has been demoralizing and disheartening at times.
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When I was growing up, the people who liked the Beatles, I didn't like, so I didn't pay attention to them.
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Though I still have no semblance of a life outside of Nine Inch Nails at the moment, I realize my goals have gone from getting a record deal or selling another record to being a better person, more well-rounded, having friends, having a relationship with somebody.
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I lived a fairly average, anonymous small-town life till I got the idea to do Nine Inch Nails. Then I locked myself in a studio for a year, and then got off the tour bus two years after that, and I didn't know who I'd turned into.
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When I return to the writing process after being away from it for a while, the first part of it always is being honest with myself: What am I into right now? Is it rock bands and guitars, is it noise, is it dance beats and electronics? Is it space, is it clutter?
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I think the thing I've always tried to do is - and I didn't plan it, it just started to come out that way - is try to make challenging music that flirts with accessibility.
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I'd never want to be Gene Simmons, an old man who puts on makeup to entertain kids, like a clown going to work.
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Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is.
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One of the biggest wake-up calls of my career was when I saw a record contract. I said, 'Wait - you sell it for $18.98 and I make 80 cents? And I have to pay you back the money you lent me to make it and then you own it?'