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Fine artists reflect, and then they act. Fashion photographers - we act, and then we reflect.
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There's a particular style that is very Peru that you don't see anywhere else; it's got so many different imprints. When you mix Incan minimalism with the heavy, ornate Spanish Baroque, it is very interesting.
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However spontaneous I hope a photograph will look, I always put a lot of thought into how I can make it happen. The very best pictures are the most relaxed, so a lot of fussing around technically can completely break the spell, and everyone freezes up with nerves.
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When I had photographed Prince William's mother, I brought along a CD of Dalida, a French singer, that we played on set all day to relax everyone. I decided to do the same thing for Catherine and William. The contrast of the contemporary informal music playing in the beautiful rooms with so much history caused a lot of laughter.
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To me, the magic of photography, per se, is that you can capture an instant of a second that couldn't exist before and couldn't exist after. It's almost like a cowboy that draws his gun. You draw a second before or after, you miss and you're dead - not them. To me, photography's always like that.
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Some of my friends say that I only talk about myself. But it is funny: my house is covered in art but with nothing of my own, and when I'm working, I'm only thinking about what the client wants. So I don't see it that way, but maybe it's true. I mean, they are my friends.
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Many people when I started didn't believe I was a good fashion photographer, and probably they still think that.
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A fashion photographer is nothing without clothes and hair and makeup. And when I speak to other photographers, a lot of them can't reference a picture by the designer. Me, I say, 'The Balenciaga.' And I go to the shows. I feel like it's my business.
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I don't like a tormented photograph. Something attracts you in them, but the attraction isn't because she has a pot on her head or tonnes of make-up and weird clothes and weird everything.
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A lot of photographers like models to be blank canvases - but bland girls don't influence me. I don't like playing with dolls; I like playing with people.
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Grunge came from a group of English photographers, and they were documenting their own reality... I'm South American - we celebrate life.
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When I see Kate Moss out and about, I think she looks more beautiful than when her hairdresser and make-up artist try and make her look like something else. And I remember when Madonna first asked Versace to book me to shoot a campaign with her, she came to see me wearing hardly any make-up, and she looked incredible.
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In the South America of the forties and fifties, everyone was into beauty and glamour and fashion.
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I never notice a difference between photographing a man and a woman; for me, it's just somebody.
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I am obsessed by people. Usually I try to get the girl out of the model instead of the model out of the girl.
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A photograph can make you feel so many different things. When you look at war photographs of Vietnam, or something similar, it makes you feel anguish and sadness and pain. Then in other moments, when you look at Jackie Kennedy walking down Fifth Avenue, that makes you feel glory and richness.
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I think my sense of color I have got from my upbringing in Peru.
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You have to be you. You can't be anybody else. If you speak loudly, and people tell you to speak quietly, you can do it for a little bit, but loud people are loud, and people who are not, are not.
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I have become aware on my travels that when a country loses the connection between its history and its traditional dress, something truly precious is lost.
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My pictures are my eyes. I photograph what I see - and what I want to see.
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South America was not really that open - you had to fit in, and I didn't fit in. I was different - my tastes, my point of view - were a bit weird, and I found in Britain a sense of calm, that I could just be.
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Some things happen by accident - embrace them.
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I am very much about promoting Lima because I think Peru and the mountains and the Incas, everybody is aware of those, but Lima is something that people should discover - especially our food.
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Charm, I think, is education, really, no? I was educated to be nice to everybody. If you want to be rude and mean, I'm sure your life isn't that nice.