Jenny Packham Quotes
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I'm certainly not in the business of making anything or anyone seem avant-garde. I make them feel beautiful.
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Young girls - like friends of my daughter's - always ask if we do prom dresses, and we do dresses that would be lovely, but £2,000 isn't realistic for most girls. The Debenhams collection will hopefully be great for that sort of event because the price point is much lower.
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I love it when people who don't normally see fashion shows see them, because they find it so exciting.
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It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.
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I do think there is a bit of Liberace in me.
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I like the challenge of dressing ladies in lots of different things.
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A dress should never take over someone.
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Nobody is going to buy one of our dresses because it will do, or as something to hide away in their wardrobe and wear at some dimly undetermined point. They always have an event of some kind in mind. They want to walk in the room and for everybody to think how amazing they look. That's the job, really.
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We don't go to parties much. I am very serious about my work. But I also have two children, and I wanted to do that job well.
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Our customers are worldwide themselves - the Middle East, the Far East, Europe.
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Sometimes simple accessories are all you need when your dress speaks for itself.
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If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they look lovely, too - that's my job, as far as evening wear goes.
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I don't really design for myself. It would be very limiting.
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The Wonderstar collection is a fantastic fusion of Hollywood glamour and Wonderbra's technical genius.
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I love the idea that we can dress all sorts of people, and they feel great in the dresses, and that make us feel good.
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I like the American style. I love L.A. They have a completely different way of dressing.
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I've always really loved the '20s and the whole Art Deco time. I just think it was just the most amazing era for style and design.
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I think it's very important to women what they want to watch. They're looking all the time to the red carpet to see what to wear, and it sets off all sorts of trends.
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A dress is an emotional thing to make. You've got to fall in love with it and not just with the dress - the whole process of designing it has to be a good experience.
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The L. K. Bennett and Jenny Packham bride is confident, feminine, and fashion-forward.
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I always see bridal as a cultural thing: you have to get under the skin to find out what is needed in that market. For instance, the Italians love plain dresses, and the Americans loved beaded ones.
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I love travelling and use my time abroad to be inspired.
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I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.
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Having made all the decisions, I think a wedding day is a day when you want to forget what you are wearing and be in the moment.