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The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her children doing their homework at the kitchen table.
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Epidemics follow patterns because diseases follow patterns. Viruses spread; they reproduce; they die.
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An ordinary life used to look something like this: born into a growing family, you help rear your siblings, have the first of your own half-dozen or even dozen children soon after you're grown, and die before your youngest has left home.
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Taxes, well laid and well spent, insure domestic tranquility, provide for the common defense, and promote the general welfare. Taxes protect property and the environment; taxes make business possible. Taxes pay for roads and schools and bridges and police and teachers. Taxes pay for doctors and nursing homes and medicine.
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The stories about epidemics that are told in the American press - their plots and tropes - date to the nineteen-twenties, when modern research science, science journalism, and science fiction were born.
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.