Jonathan Ive Quotes
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

Quotes to Explore
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The dynamic with social is you tend not to have products with 30% market share. It's all or nothing. Email works because we have open standards that let you communicate across any email client.
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The art of art, the glory of expression and the sunshine of the light of letters, is simplicity.
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Disney's House of the Future had the clean simplicity prized in the 1950s as relief from decades of frayed patchwork, jury-rigging, and make-do clutter caused by Depression and war.
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One of the outstanding achievements of the new constructional technique has been the abolition of the separating function of the wall.
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As I have practiced it, photography produces pleasure by simplicity. I see something special and show it to the camera. A picture is produced. The moment is held until someone sees it. Then it is theirs.
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Cherish the Minnesota State Fair. Wherever you find beauty and simplicity and truth, know that there is a committee somewhere planning to improve it -- don't let them do it.
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Lispers are among the best grads of the Sweep-It-Under-Someone-Else's-Carpet School of Simulated Simplicity. [Was that sufficiently incendiary?]
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Example is not the main thing. It is the only thing. That is, if the one giving the example is not saying to himself, 'Behold I am giving an example.' That spoils it. Anyone thinking of the example he will give to others has lost his simplicity. Only as a man has simplicity can his example influence others.
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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
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Pop doesn't really look back. It can't. What makes pop work is simplicity.
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Writing that flirts with incoherence can just as readily flounder as writing characterized by simplicity and composure. There is no reliable formula for originality, and strategies that are distinguished as innovative in their first incarnation can quickly become stale in the hands of lesser artists.
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There was no pomp and ceremony in connection with the birth of Jesus - rather the opposite: it took place in simplicity and in poverty.
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The key to a good meal is simplicity and the right seasoning.
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Don't get me wrong, I admire elegance and have an appreciation of the finer things in life. But to me, beauty lies in simplicity.
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I've always liked the simplicity of the Black Panther costume. I've never liked when people give him flashy capes and other adornments.
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I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself.
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I don't need a lot of money. Simplicity is the answer for me.
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People who advocate simplicity have money in the bank; the money came first, not the simplicity. (from inside the cover)
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Simplicity in preparation is the Italian way. Make easy dishes, and then you can elaborate the final preparation by decorating with vegetables or herbs or adding a dash of olive oil.
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Tact is the ability to describe others as they see themselves.
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The lack of literature on the topic was a handicap, but my great teacher, Elvin Semrad, had taught us to be skeptical about textbooks. We had only one real textbook, he said: our patients. We should trust only what we could learn from them—and from our own experience.
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No man should ever lose sleep over public affairs.
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Syntax and vocabulary are overwhelming constraints --the rules that run us. Language is using us to talk --we think we're using the language, but language is doing the thinking, we're its slavish agents.
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The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.