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Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.
Simon Sinek -
The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do.
Simon Sinek
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I never imagined I'd be working with government, or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever.
Simon Sinek -
Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.
Simon Sinek -
Every single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.
Simon Sinek -
If we care about the average working American, then Wal-Mart matters. A lot.
Simon Sinek -
Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow.
Simon Sinek -
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.
Simon Sinek
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The responsibility of leadership is not taken, it is given. Only when others choose to follow us can we truly lead.
Simon Sinek -
I was always curious why certain marketing worked and some marketing did not.
Simon Sinek -
There's nothing efficient about innovation.
Simon Sinek -
I know if I persist it will pay back in dividends and it always does. What starts to happen is like exercise, the pain goes away. It starts to get easier and the weight starts to get lighter and people start to notice a difference in you and you start to notice a difference in yourself. You find your ability to make decisions is easier; you find you are inspired more often. You find your success increases. You find that your random moments when you're in the flow are no longer random and you can control them. Other people notice the difference.
Simon Sinek -
We are all so preoccupied with ourselves. How can I get happy, how can I find the job I love, how can I become a millionaire, how can lose weight. Yet, the reality is that fulfillment, success and all of these good things comes from trying to help those that we care about to achieve those things.
Simon Sinek -
The next time someone starts listing all the reasons an idea won't work or can't happen, ask them to give 3 reasons it can.
Simon Sinek
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I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.
Simon Sinek -
The true value of a leader is not measured by the work they do. A leader's true value is measured by the work they inspire others to do.
Simon Sinek -
Every company knows what they do Some know how they do it Very few know why
Simon Sinek -
Inspire people to do the things that inspire them and, together, we can change our world.
Simon Sinek -
Great leaders see money as fuel, not a destination.
Simon Sinek -
We think leadership is about rank and power, but better to think of leadership as the responsibility for other human beings. That leadership and rank may not go together. So it manifests in this remarkable way.
Simon Sinek
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The new is threatening to those who have mastered the old.
Simon Sinek -
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Simon Sinek -
Putting yourself first is not selfish. Quite the opposite. You must put your happiness and health first before you can be of help to anyone else.
Simon Sinek -
We very often confuse personality with leadership.
Simon Sinek