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The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.
Simon Sinek
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Remember to connect with people now and then. In fact, pick up the phone, right now, and call a friend for no other reason than to say hi.
Simon Sinek
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Value is not determined by those who set the price. Value is determined by those who choose to pay it.
Simon Sinek
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Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.
Simon Sinek
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If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do.
Simon Sinek
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Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.
Simon Sinek
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Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.
Simon Sinek
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You are authentic when everything you say and everything you do you ACTUALLY believe.
Simon Sinek
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We should never let reality interfere with our dreams. Reality can't see what we can see.
Simon Sinek
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A company and leaders of the company have the responsibility of the precious lives of all the human beings that work there.
Simon Sinek
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What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.
Simon Sinek
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The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
Simon Sinek
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I was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.
Simon Sinek
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Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.
Simon Sinek
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Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
Simon Sinek
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Too many people write books as a calling card.
Simon Sinek
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I'm simply following the journey.
Simon Sinek
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Courage isn't inside; it's external. It comes from someone else telling you they believe in you.
Simon Sinek
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I need an army. I need people out there who are either preaching with me to different audiences that I can't get to or who are implementing the work and helping people actually learn their why or practice their why or implement their why because I don't do that.
Simon Sinek
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If you're looking for a New York Times best-seller, I may or may not give you that.
Simon Sinek
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I never set out to do the things I'm doing now.
Simon Sinek
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Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.
Simon Sinek
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A great leader will never sacrifice the people for the numbers.
Simon Sinek
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True #leadership isn't the bastion of a few who sit at the top ... We all need to step up, take the risk and put our interests second-not always-but when it counts.
Simon Sinek
