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Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.
Simon Sinek
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Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.
Simon Sinek
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Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.
Simon Sinek
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Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.
Simon Sinek
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Work with people who believe what you believe.
Simon Sinek
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Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.
Simon Sinek
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It's better to have a great team than a team of greats.
Simon Sinek
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A company and leaders of the company have the responsibility of the precious lives of all the human beings that work there.
Simon Sinek
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I cannot tell you on a day to day basis that there's a return on investment. I can tell you if you stick with it, absolutely in a few months things will start to change. It starts to change slowly. Things start to get a little easier. As the momentum builds it becomes bigger and bigger.
Simon Sinek
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If you hire people just because they can do a job, they'll work for your money, but if they believe what you believe, they'll work for you with blood and sweat and tears.
Simon Sinek
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I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.
Simon Sinek
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I'm simply following the journey.
Simon Sinek
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My own career is a case study for what I believe in.
Simon Sinek
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Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.
Simon Sinek
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Systems and processes are essential to keep the crusade going, but they should not replace the crusade.
Simon Sinek
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Inspire people to do the things that inspire them and, together, we can change our world.
Simon Sinek
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You are authentic when everything you say and everything you do you ACTUALLY believe.
Simon Sinek
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To succeed takes more than the desire to win. It also takes the acceptance that we could fail.
Simon Sinek
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There is a difference between offering a service and being willing to serve. They may both include giving but only one is generous.
Simon Sinek
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What we do for others has a direct impact on how we feel about ourselves.
Simon Sinek
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The responsibility of the company is to help the people, grow as people. If we can do that, then the company will grow as a company.
Simon Sinek
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
Simon Sinek
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Every single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.
Simon Sinek
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It's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.
Simon Sinek
