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The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
Simon Sinek
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Great leaders see money as fuel, not a destination.
Simon Sinek
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We are all so preoccupied with ourselves. How can I get happy, how can I find the job I love, how can I become a millionaire, how can lose weight. Yet, the reality is that fulfillment, success and all of these good things comes from trying to help those that we care about to achieve those things.
Simon Sinek
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Offer your strengths to others and you'll be amazed how many people offer their strengths to you.
Simon Sinek
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The value of experimentation is not the trying. It's the trying again after the experiment fails.
Simon Sinek
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Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced.
Simon Sinek
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If our parents fixed everything for us and did not allow us to do anything on our own, or intervened every single time, we would all grow up to be completely dependent.
Simon Sinek
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I can't stand those people, speakers in a room, they say this all the time, "If I can just help one person in this room, I've done my job." You have an audience of 500 people and your standard of success is one person? That's terrible. If you help one person in the room, you're an abject failure. You have to change something.
Simon Sinek
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Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.
Simon Sinek
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There's only one why. You only have one why, and your why is fully formed by the time you're 17, 18 or 19years old, maybe even earlier. The rest of your life are simply opportunities to either live in or out of balance and the career choices we make and the decisions we make in our lives either put us in balance with our why, which makes us happy, fulfilled and inspired. Or it puts us out of our why, which makes us frustrated, stressed out and sometimes we fail.
Simon Sinek
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I find, when you're an optimist, life has a funny way of looking after you.
Simon Sinek
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Leadership is a choice. It's not a rank, it's a choice. I know many people who are at the top of their organization who have authority. We have to do what they say because they have authority over us. But they're not leaders. We wouldn't follow them. They may be at the top of the company but they're not leaders.
Simon Sinek
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If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.
Simon Sinek
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There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Simon Sinek
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Every single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.
Simon Sinek
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Good leadership is always human. It takes time and energy. It is hard work. Which is why good leadership is so special when we find it.
Simon Sinek
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
Simon Sinek
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A leader's job is not to do the work for others; it's to help others figure out how to do it themselves, to get things done and to succeed beyond what they thought possible.
Simon Sinek
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The creatives are rarely professional and the professionals are rarely creative.
Simon Sinek
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My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it's not nice to stab people in the first place?
Simon Sinek
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Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.
Simon Sinek
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The leader's job is to lead and protect. Not have all the answers, not know everything to do, not to micromanage and tell people what to do or how to do it. A leader's job is to lead and protect. That's their job, and it's the people within the organization - their job is to get the work done.
Simon Sinek
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What good is it to have a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.
Simon Sinek
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Work with people who believe what you believe.
Simon Sinek
