William Bernbach Quotes
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Quotes to Explore
One of the most beautiful passages of Rousseau is that in the sixth book of Confessions, where he describes the awakening in him of the literary sense. Of such wisdom, the poetic passion, the desire of beauty, the love of art for its own sake, has most.
Walter Pater
We now occupy the proud attitude of a sovereign and independent Republic, which will impose upon us the obligation of evincing to the world that we are worthy to be free. This will only be accomplished by wise legislation, the maintenance of our integrity, and the faithful and just redemption of our plighted faith wherever it has been pledged.
Sam Houston
People who vote against this today are voting against me and I will not forget.
Ted Stevens
Such discussions help us very little to enjoy what has been well done in art or poetry, to discriminate between what is more and what is less excellent in them, or to use words like beauty, excellence, art, poetry, with a more precise meaning than they would otherwise have.
Walter Pater
Art is the lie that enables us to realize the truth.
Pablo Picasso
I was doing these performance art pop music pieces in the city. And they were a bit on the eccentric side I suppose. So people started to call me Gaga after the Queen song 'Radio Gaga.'
Lady Gaga
For me, art has to have two things to really blow me away: a strong concept and drama.
Alix Smith
I love doing action. Since I'm not 21, there's some, 'Let me get to the gym so I can do it.' But I love to defy expectations.
Angela Bassett
What 'Deadwood' did was to talk about how capitalism started, how civilised society came in, and how that brought its own problems.
Ian McShane
You find me at work; excuse the dust on my blouse. I sculpt my marble myself.
Camille Claudel
Infinitely more important than sharing one's material wealth is sharing the wealth of ourselves-our time and energy, our passion and commitment, and, above all, our love.
William E. Simon
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
