William Bernbach Quotes
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Quotes to Explore
Surreal fiction is a sophisticated art form. Events happen divorced from conventional logic, as events in a dream may happen. But unlike dreams, everything in the story contributes to an overall coherent point, impression or emotion.
Nancy Kress
I design all my sets. With my tour and my album artwork, I co-design that with people who are better at drawing than me. But I've got a good imagination. I went to art school so I understand how to communicate my ideas.
Paloma Faith
Art never harms itself by keeping aloof from the social problems of the day: rather, by so doing, it more completely realises for us that which we desire.
Oscar Wilde
It's good to make your own things because you can have control of your own art.
Kate Micucci
At no point do I wish to be in conflict with any man or masculine thought. It doesn't enter my consciousness. Art is anonymous. It's not competitive with men. It's a complementary contribution.
Barbara Hepworth
One of the most beautiful passages of Rousseau is that in the sixth book of Confessions, where he describes the awakening in him of the literary sense. Of such wisdom, the poetic passion, the desire of beauty, the love of art for its own sake, has most.
Walter Pater
Washington, D.C., has everything that Rome, Paris and London have in the way of great architecture - great power bases. Washington has obelisks and pyramids and underground tunnels and great art and a whole shadow world that we really don't see.
Dan Brown
Mainly, I hope to inspire honesty. We live in a space where so much can be manipulated, and so much is expected to be manipulated - curated, contrived, edited. I think that's a real detriment to self expression and happiness in a lot of ways. In my mind, honesty and vulnerability is the way forward.
K. Flay
This is something I've struggled with a lot: how to relate to the fear in a constructive way. It's not that you eliminate the fear. We have all the fears. That's natural; that's human beings. But how do you deal with the fears, how do you engage with your fears in a way that's productive?
Brad Feld
The profoundly humorous writers are humorous because they are responsive to the hopeless, uncouth, concatenations of life.
V. S. Pritchett
Study while others are sleeping; work while others are loafing; prepare while others are playing; and dream while others are wishing.
William Arthur Ward
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
