William Bernbach Quotes
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
Quotes to Explore
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Drug manufacturers could afford to sell AIDS drugs in Africa at virtually any discount. The companies said they did not do so because Africa lacked the requisite infrastructure.
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Charlie Sheen gave me a signed headshot. I think it said, 'Keep it real.' But 'real' was spelled 'reel,' like a film reel.
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I'm living so far beyond my income that we may almost be said to be living apart.
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Especially if you're endeavouring daily to write your own books, you read with a degree of - well, it's hard to forget you're a writer when you're reading.
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I came up in the theater, and I learned pretty quickly that reading a review, whether it's good or bad, can strangely affect the next performances, because you're reacting to something that's been said about you. So I tend to avoid that stuff pretty studiously.
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Did you ever stop to think, and forget to start again?
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It might be said that it is the ideal of the employer to have production without employees and the ideal of the employee is to have income without work.
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A Central Bank official said that Q-coin did not affect the renminbi; it adds vibrancy to the economy.
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As an actor, I'm my own worst critic, but after awhile, really, when you watch 'Moonrise Kingdom', it's such a fantastic film that you sort of get sucked into the story, and then you kind of forget about everything else.
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No one who knew Diana will ever forget her. Millions of others who never met her, but felt they knew her, will remember her.
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I've been in relationships where we've said 'I love you' after two weeks.
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I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.
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I have never said that people 'should' engage in armed attacks on the United States, but that such attacks are a natural and unavoidable consequence of unlawful U.S. policy.
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I've always said if what I'm going to create doesn't look good on everybody, I'm not going to do it.
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As a matter of personal philosophy, I have generally said, 'Why not?' far more often than either 'Why?' or 'Not.'
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Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.
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Who would think it possible to redirect historical scholarship by explaining what Thomas Jefferson said in the Declaration of Independence?
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Artie said it would be nice if we got married. I said it would be nice, too. The next thing I knew, we were on our way to Las Vegas.
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'Torts' more or less means 'wrongs'...One of my friends said that Torts is the course which proves that your mother was right.
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In this day and age, love is temporary and marriage is unnatural--the product of Madison Avenue advertising executives and television producers.
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"That's sad," said Montag, quietly, "because all we put into it is hunting and finding and killing. What a shame if that's all it can ever know."
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...of two simple men I saw today on the pier in the midst of the crowd, parting the parting of dear friends, the one to remain hung on the other's neck and passionately kissed him. While the one to depart tightly pressed the one to remain in his arms.
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
