William Bernbach Quotes

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

William Bernbach

• Forget
• Said
• Advertising
• Consumers

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Quotes to Explore

• Drug manufacturers could afford to sell AIDS drugs in Africa at virtually any discount. The companies said they did not do so because Africa lacked the requisite infrastructure.

  

  Barton Gellman
  • Said
  • Drug
  • Because

• Charlie Sheen gave me a signed headshot. I think it said, 'Keep it real.' But 'real' was spelled 'reel,' like a film reel.

  

  Dakota Fanning
  • Think
  • Me
  • Film

• I'm living so far beyond my income that we may almost be said to be living apart.

  

  e. e. cummings
  • May
  • Said
  • Living

• Especially if you're endeavouring daily to write your own books, you read with a degree of - well, it's hard to forget you're a writer when you're reading.

  

  Patrick deWitt
  • Reading
  • Daily
  • Forget

• I came up in the theater, and I learned pretty quickly that reading a review, whether it's good or bad, can strangely affect the next performances, because you're reacting to something that's been said about you. So I tend to avoid that stuff pretty studiously.

  

  Dallas Roberts
  • Up
  • Good
  • Bad

• Did you ever stop to think, and forget to start again?

  

  A. A. Milne
  • Think
  • Stop
  • Start

• It might be said that it is the ideal of the employer to have production without employees and the ideal of the employee is to have income without work.

  

  E. F. Schumacher
  • Work
  • Said
  • Employees

• A Central Bank official said that Q-coin did not affect the renminbi; it adds vibrancy to the economy.

  

  Ma Huateng
  • Said
  • Economy
  • Bank

• As an actor, I'm my own worst critic, but after awhile, really, when you watch 'Moonrise Kingdom', it's such a fantastic film that you sort of get sucked into the story, and then you kind of forget about everything else.

  

  Kara Hayward
  • Kind
  • Story
  • Forget

• No one who knew Diana will ever forget her. Millions of others who never met her, but felt they knew her, will remember her.

  

  Queen Elizabeth II
  • Remember
  • Never
  • Forget

• I've been in relationships where we've said 'I love you' after two weeks.

  

  Rachel Bilson
  • Love
  • Said
  • I Love You

• I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.

  

  M. J. Rose
  • Universe
  • Advertising

• I have never said that people 'should' engage in armed attacks on the United States, but that such attacks are a natural and unavoidable consequence of unlawful U.S. policy.

  

  Ward Churchill
  • People
  • Never
  • Said

• I've always said if what I'm going to create doesn't look good on everybody, I'm not going to do it.

  

  Iman
  • Good
  • Look
  • Said

• As a matter of personal philosophy, I have generally said, 'Why not?' far more often than either 'Why?' or 'Not.'

  

  Rachel Sklar
  • Why
  • Philosophy
  • Said

• Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

  

  Randy Falco
  • Vision
  • Grow
  • Advertising

• Who would think it possible to redirect historical scholarship by explaining what Thomas Jefferson said in the Declaration of Independence?

  

  Edmund Morgan
  • Think
  • Said
  • Independence

• Artie said it would be nice if we got married. I said it would be nice, too. The next thing I knew, we were on our way to Las Vegas.

  

  Lana Turner
  • Nice
  • Said
  • Vegas

• I'm prepared to forget about money if it affects my creativity because, remember, I started off with nothing. And I can do that again.

  

  Alexander McQueen
  • Money
  • Remember
  • Creativity

• I always loved rapping ever since Snoop said "1-2-3-4," I was repeating lines, but I didn't start writing my own lyrics until I was twelve.

  

  Santiago Leyva
  • Writing
  • Said
  • Rap

• I wish my deadly foe, no worse than want of friends, and empty purse.

  

  Nicholas Breton
  • Friends
  • Foe
  • Purse

• Whenever I get an audition to do something that is sci-fi-related, it makes me really happy because I realize that I can continue doing the work that I'm doing and continue meeting people all over the world. It does baffle my management team sometimes, though!

  

  J. August Richards
  • People
  • World
  • Work

• This ability to incorporate the past gives the sharpest diagnostic tool, if one asks whether a body of knowledge is a science or not. Do present practitioners have to go back to an original work of the past? Or has it been incorporated? ... Science is cumulative, and embodies its past.

  

  C.P. Snow
  • Work
  • Science
  • Past

• Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

  

  William Bernbach
  • Forget
  • Said
  • Advertising