William Bernbach Quotes
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Quotes to Explore
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Everyone can do a character the way they want to do it, unless the director tells them not to, which isn't very common. I like to do my characters, if it's not specific in the script, as myself.
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I think if we understand better the impact of war on women and children, we might be more careful about the wars we start.
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Diversity: the art of thinking independently together.
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Victorious living does not mean freedom from temptation, nor does it mean freedom from mistakes.
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I think the American people want to see the interactivity between candidates and audiences, and tough questions posed by people and how you handle them under fire.
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People have become shallower. They view spending, entertaining, seeking leisure and enjoying as the main objectives of their life.
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Whether it's backing up or starting, I have the confidence to go out there and do good, so I'm gonna play my role.
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From that time on, I always had the studios on my neck.
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People in their handlings of affairs often fail when they are about to succeed. If one remains as careful at the end as he was at the beginning, there will be no failure.
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I'm quite a slow reader. It can take me quite a while to get though a book.
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I know I'm only one human being and I'm only making one tiny contribution and it's nothing more than that.
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In general, I think comedy is more difficult to write, to direct, and to act successfully.
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I really like working, the opportunity to work with good people and to play interesting parts.
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It is the style of idealism to console itself for the loss of something old with the ability to gape at something new.
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I go through periods where I don't really care what I look like, because I feel more focused on the work that I'm doing, and I don't want to think about it. And then sometimes it feels like the biggest part of my day is getting dressed.
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A source of conflict for women everywhere is the pull between reproduction and production. Women worldwide have difficulty in balancing their dual roles as caregivers and providers.
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I live on the water. I live in a neighborhood that's consummately connected to my neighbors. I bump into them every day. I can bike to work.
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I don't write women who are weak or simpering.
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History is mostly guessing; the rest is prejudice.
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I liked Sartre's views but not his writing.
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I've worked with a lot of kids, and when you're working with kids they have certain hours that they have to work.
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The idea of social justice is that the state should treat different people unequally in order to make them equal.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.
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Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
