Al Ries Quotes
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

Quotes to Explore
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Do you force your kids to pay attention to what's going on, or do you let them live their lives outside of it? My hope is that my child is a strong activist. That would make me most proud.
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I believe in peace. I believe in mercy.
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After seeing 'Big,' I wanted an elevator that opened directly into my apartment, just like Tom Hanks did.
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If there's a will, prosperity can't be far behind.
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My mom has always been my support system. She taught me to never give up and to keep pursuing my passions no matter what.
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My father was a railroad man his entire life; 43 years for Southern Railroad.
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I am a profound pessimist both about life and about human relations and about politics and ecology. Humans are inadequate and stupid creatures who sooner or later make a mess, and those who are trying to do good do a lot more damage than those who are muddling along.
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We interpret our agreement with the IMF - our participation in the IMF's system of cooperation - as a borrowing agreement. The IMF sees it as an economic policy agreement. This is not in our interest.
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Whether we like it or not, men and women are not the same in nature, temperament, emotions and emotional responses.
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It's very little trouble for me to accommodate my fans, unless I'm actually taking a pee at the time.
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Vladimir Putin's invasion of Ukraine is a gross violation of that nation's sovereignty and an affront to the international community.
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I'm lucky to come from a very musical family. If you put a record on and turn the volume up, there's a pretty good chance you'll have a lot of people dancing very quickly.
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There is a great relief in experiencing the worst vicariously.
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I wasn't allowed to grow as an artist. My albums were nicer to look at than to listen to.
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When somebody wants me to sign an old picture, it's like looking at another person.
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Originally, I thought English was more my home. But Spanish is so much more romantic. I've had to learn new phrases. I've had to learn to be more secure about singing in Spanish. But I'm working on it.
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In London, before I set out, I had paid one shilling; another was now demanded, so that upon the whole, from London to Richmond, the passage in the stage costs just two shillings.
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Every song I write is autobiographical and is about people, and that's one of the things that gets complicated. You have to decide where's your place as a songwriter.
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Most of the fans will still be Knick fans.
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War is one of the constants of history, and it has not diminished with civilization or democracy.
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When I was 10 years old, that nuclear spark hit me. Whatever it may be, I really don't know what it was about nuclear science, but whatever it was that triggered that interest, it stuck. I went after that one with a passion.
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Any captain can only do his best for the team and for cricket. When you are winning, you are a hero. Lose, and the backslappers fade away.
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Imagine the disincentive to software development if after months of work another company could come along and copy your work and market it under its own name...without legal restraints to such copying, companies like Apple could not afford to advance the state of the art.
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Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.