Al Ries Quotes
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

Quotes to Explore
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Do you force your kids to pay attention to what's going on, or do you let them live their lives outside of it? My hope is that my child is a strong activist. That would make me most proud.
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I believe in peace. I believe in mercy.
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After seeing 'Big,' I wanted an elevator that opened directly into my apartment, just like Tom Hanks did.
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If there's a will, prosperity can't be far behind.
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My mom has always been my support system. She taught me to never give up and to keep pursuing my passions no matter what.
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My father was a railroad man his entire life; 43 years for Southern Railroad.
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I am a profound pessimist both about life and about human relations and about politics and ecology. Humans are inadequate and stupid creatures who sooner or later make a mess, and those who are trying to do good do a lot more damage than those who are muddling along.
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We interpret our agreement with the IMF - our participation in the IMF's system of cooperation - as a borrowing agreement. The IMF sees it as an economic policy agreement. This is not in our interest.
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Whether we like it or not, men and women are not the same in nature, temperament, emotions and emotional responses.
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It's very little trouble for me to accommodate my fans, unless I'm actually taking a pee at the time.
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Vladimir Putin's invasion of Ukraine is a gross violation of that nation's sovereignty and an affront to the international community.
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I'm lucky to come from a very musical family. If you put a record on and turn the volume up, there's a pretty good chance you'll have a lot of people dancing very quickly.
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There is a great relief in experiencing the worst vicariously.
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I wasn't allowed to grow as an artist. My albums were nicer to look at than to listen to.
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When somebody wants me to sign an old picture, it's like looking at another person.
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Originally, I thought English was more my home. But Spanish is so much more romantic. I've had to learn new phrases. I've had to learn to be more secure about singing in Spanish. But I'm working on it.
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In London, before I set out, I had paid one shilling; another was now demanded, so that upon the whole, from London to Richmond, the passage in the stage costs just two shillings.
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Every song I write is autobiographical and is about people, and that's one of the things that gets complicated. You have to decide where's your place as a songwriter.
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You can be a pretty face, but if you're not a nice person, it just doesn't work. I'm not traditionally a beauty, but apparently people think I'm all right. If you're a nice person, it definitely helps.
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I was afraid the other musicians might want to present themselves too much, though I see in the coverage I've received of the album that the musicians got wonderful reviews for their contributions and abilities. I think the four musicians played freely within my limits.
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No need for everyone to look the same. The secret is to wear what suits you best!
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The world stood pinned on two thorns. One was ugliness. One was beauty. The truth did not lie in the middle or at either extreme. The truth encompassed both.
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Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.