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I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
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If we define risk as 'the likelihood of an irreversible negative outcome,' inaction is the greatest risk of all.
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Which 20% of sources are causing 80% of my problems and unhappiness? Which 20% of sources are resulting in 80% of my desired outcomes and happiness?
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Rather than spend my life on data entry and typing, I also take photos on my iPhone of business cards, wine labels, menus, or anything I want to have searchable on-the-run.
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The fishing is best where the fewest go and the collective insecurity of the world makes it easy for people to hit home runs while everyone is aiming for base hits.
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The golden years become lower-middle-class life revisited. That's a bittersweet ending.
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By using money as the scapegoat and work as our all-consuming routine, we are able to conveniently disallow ourselves to do otherwise: 'John, I'd love to talk about the gaping void I feel in my life, the hopelessness that hits me like a punch in the eye every time I start my computer in the morning, but I have so much work to do! I've got at least three hours of unimportant email to reply to before calling prospects who said 'no' yesterday. Gotta run!
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I'm not a big believer in long-term planning and far-off goals. In fact, I generally set 3-month and 6-month dreamlines. The variables change too much and in-the-future distance becomes an excuse for postponing action.
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It's amazing how someone's IQ seems to double as soon as you give them responsibility and indicate that you trust them.
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If someone's criticism is completely unfounded on data, then I don't want to hear it. It doesn't hold up to scrutiny.
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It's lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for "realistic" goals, paradoxically making them the most time-consuming and energy consuming. It is easier to raise $10,000,000 than it is $1,000,000. It is easier to pick up the one perfect 10 in the bar than the five 8s.
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Believe it or not, it is not only possible to accomplish more by doing less, it is mandatory. Enter the world of elimination.
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There is an infinite selection of things that I could test in life, so I generally will look for a critical mass of word that comes back to me. At this point I have hundreds of friends who are the best at what they do, arguably number one in the country or in the world. I will oftentimes just kind of throw a volley out to people, ask them what they're obsessing on or what they find interesting that's on the fringe. If the same answer comes back a few times, I'm like, "Okay."
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Never check email first thing in the morning. Instead, complete your most important task before 11:00 A.M. to avoid using lunch or reading email as a postponement excuse.
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Most people can do absolutely awe-inspiring things. Sometimes they just need a little nudge.
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The best way to counter-attack a hater is to make it blatantly obvious that their attack has had no impact on you.
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The truth is that since the first book, I have wanted to emulate Benjamin Franklin and put together a healthy, wealthy and wise trilogy and so healthy was 'The 4-Hour Body,' wealthy was 'The 4-Hour Workweek' and then wise is 'The 4-Hour Chef.'
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If you take a strong stance and have a clear opinion or statement on any subject online, you're going to polarize people. And without that polarity, there's no discussion. Discussion is what I want, which means that I'm fine with the consequences.
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Having a size 9 foot is fantastic because almost all of the shoe companies do their prototyping in size 9, so if you visit a place like Nike headquarters, you can try every sort of wacky, out-there model.
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Personally, I now aim for one month of overseas relocation or high-intensity learning (tango, fighting, whatever) for every two months of work projects.
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Poisonous people do not deserve your time. To think otherwise is masochistic.
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You and your friends could plan the trip of a lifetime in 6-18 months to visit the completed school, teeming with dozens or hundreds of students who greet you with smiles and thank you letters. You'll know it's your school because your names will be on the door.
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The problem with New Year's resolutions - and resolutions to 'get in better shape' in general, which are very amorphous - is that people try to adopt too many behavioral changes at once. It doesn't work. I don't care if you're a world-class CEO - you'll quit.
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Luxury, to me, is not owning a lot of stuff. Luxury, to me, is feeling unrushed.