Nick Cooper Quotes
There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.

Quotes to Explore
-
I think that people need an adrenalin rush. Folks need something aspirational; they need to do something that is hard. That's what ignites the imagination.
-
Wherever the invitation of men or your own occasions lead you, speak the very truth, as your life and conscience teach it, and cheer the waiting, fainting hearts of men with new hope and new revelation.
-
A holiday vacation can mean sampling all kinds of new cuisine - whether it's Uncle Joe's award-winning chili or the exotic flavors of Nepal. If your little ones are fussy, be sure to ease mealtime hassles by bringing along a supply of the familiar foods they're accustomed to rejecting at home.
-
I am not a name-dropper. I can't help it if everybody I know is famous.
-
I learned very early on in life that not everyone wants to hear every fact in the world, even if you want to tell them everything you've ever read.
-
The '80s made up for all the abuse I took during the '70s. I outlived all my critics. By the time I retired, everybody saw me as a venerable institution. Things do change.
-
I've been a big astrophysics nut since I was 12. I have always had a real soft spot for the bizarreness of quantum mechanics. But I gave up on being a scientist in high school - I'm just not that good at math.
-
I know many writers who first dictate passages, then polish what they have dictated. I speak, then I polish - occasionally I do windows.
-
America is the only country that went from barbarism to decadence without civilization in between.
-
Basically, I tend to see the world differently to other people, and I write books and stories to alter the imagination of people so that they also see the world in a different way.
-
I have worked very hard to shed away my chocolate boy image in order to get a tough look for this action entertainer. I am confident of my success and would love to dedicate the same to Director Balachandar sir.
-
Winning the Oscar was like winning all the prizes in one single night that I never won as a kid.
-
All I want to do is be the best attorney general that I can be.
-
We are not concerned with the very poor. They are unthinkable, and only to be approached by the statistician or the poet.
-
I quite like it when I'm on the Tube and people offer me their seat. Sometimes I take it. The other day I was offered a seat by a pregnant lady. I thought, 'That's going a bit far.'
-
The terrorist attacks of 9/11 briefly disrupted celebrations of a world globalised by capital and consumption.
-
One year, I was a go-go girl for Halloween, and I got all this glitter eye shadow, my hair was poufy with braids, I was wearing all these different colors and fake eyelashes that went all the way up to my eyebrows. I totally enjoy the whole Halloween feel.
-
Ever since we published the first Apple report, we've had some other brands turning more proactive.
-
I have made it totally clear to the players that my door will always be open.
-
It isn't that easy to drop character, especially when you shoot for 12 to 16 hours a day for six months.
-
I don't think I will be less good because there's less pressure on me.
-
I grew up in a show business family, so we've always had a great sense of balance, being so close to my parents. I've always known what is and isn't reality. Even my older brothers' early success 10 years ago didn't change me since there was such an age difference. I was moving about with my own gang, the skinheads, wearing steel-toed army boots and kicking in shop windows.
-
There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.