Avinash Kaushik Quotes
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To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.
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Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.
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Never let your campaigns write cheques that your website can't cash.
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First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.
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The interesting thing about averages is that they hide the truth very effectively.
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Ultimately social media is not just about how social your company is. It is about how many social ripples your products/services create.”
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Content is anything that adds value to the reader's life.
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Remember, a website is not a monolith that’s used by one type of people, it does not exist only for one reason. Your job is to figure out what are all of the reasons that it exists for and find the best source to measure it
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Testing is the biggest no-brainer, and the killer of most stupid ideas… Testing is great because you can get the most important person’s opinion: the customer’s.
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We have so much data on the web, almost all of it available for free, that we dive into the the data ocean hoping that magically awesome things will follow. They never do.