Avinash Kaushik Quotes

India, Author
January 1, 1953

Avinash Kaushik is an Indian entrepreneur, author and public speaker. In his writing and speaking Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.

Also known as Orator

Ultimately social media is not just about how social your company is. It is about how many social ripples your products/services create.”

Avinash Kaushik
First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.

Avinash Kaushik

Never let your campaigns write cheques that your website can't cash.

Avinash Kaushik
- Cash
- Website
- Cheques
To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.

Avinash Kaushik
- Success
- Problem
- Solving
Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.

Avinash Kaushik
The interesting thing about averages is that they hide the truth very effectively.

Avinash Kaushik
- Truth
- Hide
- Averages
Testing is the biggest no-brainer, and the killer of most stupid ideas… Testing is great because you can get the most important person’s opinion: the customer’s.

Avinash Kaushik
- Opinion
- Customer
- Testing
Content is anything that adds value to the reader's life.

Avinash Kaushik
- Value
- Reader
- Content

We have so much data on the web, almost all of it available for free, that we dive into the the data ocean hoping that magically awesome things will follow. They never do.

Avinash Kaushik
- Data
- Available
- Web
Remember, a website is not a monolith that’s used by one type of people, it does not exist only for one reason. Your job is to figure out what are all of the reasons that it exists for and find the best source to measure it

Avinash Kaushik
- Source
- Measure
- Website