Wallace Olins, CBE (Wally Olins) Quotes

It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.

Wallace Olins, CBE

• Identity
• Understood
• Extraordinary
• Significant
• Branding
• Recourse

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• That's definitely something I've experienced my whole life - people thinking one thing and then discovering that I'm not, hopefully. So I relate to having to fight that and claim my own identity, when people are trying to throw different ones at me.

  

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• To understand the fanatic rejection of women's liberation in the Muslim world, one has to take into account the time factor. Most of us educated women have illiterate mothers. The conservative wave against women in the Muslim world is a defense mechanism against profound changes in both sex roles and the touchy subject of sexual identity.

  

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• I love this life. I feel like I am always catching my breath and saying, 'Oh! Will you look at that?' Photography has been my way of bearing witness to the joy I find in seeing the extraordinary in ordinary life. You don't look for pictures. Your pictures are looking for you.

  

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• We really only came around to accepting and integrating the propositional dimension of identity into a concept of ourselves at the time of the American Revolution.

  

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• If you live out of a negative identity, … others will always be cast in the mold of the enemy against whom you must struggle.

  

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• The characters that I'm typically drawn to are sensitive men who are experiencing some sense of identity crisis or growth in their life that they don't know how to overcome.

  

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• Human identity is the most fragile thing that we have, and it's often only found in moments of truth.

  

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• When you go through hell, your own personal hell, and you have lost - loss of fame, loss of money, loss of career, loss of family, loss of love, loss of your own identity that I experienced in my own life - and you've been able to face the demons that have haunted you... I appreciate everything that I have.

  

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• Work is really wrapped up with identity. Work is not just money for most people.

  

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• The brain is the man; its health is essential for normal living; its disorders are surely the most profound of human miseries; and its destruction annihilates a person humanly, however intact his body.

  

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• It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.

  

  Wallace Olins, CBE
  • Identity
  • Understood
  • Extraordinary