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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
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You can't sell anything if you can't tell anything.
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You have to tell a story before you can sell a story.
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Know thyself. Know the customer. Innovate.
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There is always room in our budget for a little experimentation.
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Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
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What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
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In big companies projects have to scale and Lean Startup help us to do it.
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Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
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An idea doesn't count if you can't use it.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
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Our job is to understand where the market is heading and translate that into practical action.
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Some dream in color. We dream in scale.
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Mind share before market share.