Norman Pearlstine Quotes
Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.
Quotes to Explore
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We are all quick to point out all the differences but not as willing to accept what bonds us as humans.
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I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.
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There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
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I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
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Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.
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What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
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When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel.
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Between friends differences in taste or opinion are irritating in direct proportion to their triviality.
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You really want to get a headache? Try to understand Internet advertising.
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Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.
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Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.
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Every cancer looks different. Every cancer has similarities to other cancers. And we're trying to milk those differences and similarities to do a better job of predicting how things are going to work out and making new drugs.
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If you don't acknowledge differences, it's as bad as stereotyping or reducing someone.
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The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
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History is filled with tragic examples of wars that result from diplomatic impasse. Whether in our local communities or in international relations, the skillful use of our communicative capacities to negotiate and resolve differences is the first evidence of human wisdom.
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And understand: class differences will not save you.
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The ethnic differences among Filipinos are very real. The paucity of arable land, for instance, explains the industry of the Ilokanos and the Cebuanos.
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I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition.
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Whatever our personal differences are, there are no bigger fans of this band than the people who are in this band.
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I've always loved reporting from the field most of all. There's something about doing live TV and being there as it happens that's always appealed to me. I think there's great value to bearing witness to these events as they're actually happening.
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When all the scaffolding is removed it is our integrity that both defines us and identifies us. Men of integrity are like the Rock of Gibraltar - steadfast and immovable; men without it are like the shifting sands on the Sahara Desert - tossed to and fro by every variant wind of life.
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Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.
