Alexander Osterwalder Quotes

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.
Alexander Osterwalder
Alexander Osterwalder

Quotes to Explore

This site uses cookies. By continuing to use this website, you agree to our policies regarding the use of cookies.