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Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
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There's no reason to feel embarrassed about presenting your product or service if it solves a problem.
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For me, managing my energy means slowing myself down before the big event. I slow down the racing thoughts in my mind. I concentrate on and slow down my breathing. I listen to and steady my heart rate.
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As a business owner who is looking to market his or her company, you should be on the lookout for opportunities to get face time with movers and shakers in your network.
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New things get noticed. This means you can't be afraid to present something new to your market, even if it's just a variation or an addition to an already-existing product or service.
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It's almost always easier to sell to an existing customer base than to find a new one.
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As entrepreneurs, we already know our most valuable asset is time, but not every entrepreneur knows how to properly use that time.
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When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources.
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Don't allow people to suck up all your time with their questions or problems. Learn to say 'no' more often.
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What's your routine after attending a networking event or meal? If your answer is, 'I go home,' you're probably going to miss out on opportunities.
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Your clients are critical to your business. Don't lose touch with who they are and why they've chosen to do business with you.
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When you are seen as someone who actively communicates with new connections, it can make other online users want to connect with you.
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Poor leaders motivate those following them with false promises of promotions, success, and a great tomorrow but rarely deliver on those promises. Leaders who do this can be manipulative and often hold the goals and aspirations of their followers hostage in order to get them to comply.
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Speaking can be a lot like exercise: The more time you spend getting ready, the more you mentally build the task into something larger than it actually is.
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Meditating is easier than most people think. Start by focusing and following your breath. The goal is not to eliminate thoughts entirely but to continually return to your breath. Taking this time to relax your mind can help sharpen your focus in other aspects of your work and allow you to work for longer periods of time.
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If you can't be present when the time comes, then you may miss the opportunity.
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You can manage your energy - just slow down and be.
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When it comes to building your business and developing a powerful network, you'll want to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you're secure with your success and have the ability to promote others in your industry.
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One of my favorite things about being the host of 'The School of Greatness' is that I get to learn from the best minds in the world about stuff I am fascinated by.
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As a profession, entrepreneurship breeds anything but balance. The highs can be stratospheric, and the lows can be crushing.
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As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?
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We all know a lot about something. We all have a passion about something.
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Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
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No one cares about your logo, nor the font size that's on your site.