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The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.
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While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.
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The more content you share, the more opportunity people have to see it and engage with it.
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Successful people often enjoy telling their story.
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Every great leader knows that his or her role comes with responsibility for those who follow him or her, and in ensuring they provide value in return for their loyalty.
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Sleep might be the most important aspect of building a great business, and having a high-performing body.
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Being a lifestyle entrepreneur is about building a business around your lifestyle rather than a lifestyle around your business. You need to figure out what your ideal lifestyle is first.
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When beginning your entrepreneurial journey, acknowledge that you become a product of the five people you spend the most time with. So choose your company wisely.
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Having even just one relationship with an online influencer can have a significant impact on your business.
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Effective networking isn't a result of luck - it requires hard work and persistence.
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While entrepreneurs spend a lot of effort trying to avoid failure, sometimes the lessons one learns from those missteps can be invaluable.
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If something catches your attention, it's probably going to catch the attention of others, too.
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The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.
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Entrepreneurs typically have an instinct for smelling opportunity, but that same killer instinct can quickly turn to weakness when it becomes a distraction from primary goals.
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If you don't want to live a life where you go to a job every day just so you can enjoy your weekends and get two weeks of vacation every year, then don't do it.
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The key to forming good habits is to make them part of your 'rituals.' I have a morning ritual, afternoon ritual, and Sunday ritual. It's one way to bundle good habits into regular times that you set aside to prepare yourself for the life you want. Rituals help you form habits.
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Entrepreneurs spend an inordinate amount of time inside of our own heads - thinking, analyzing, agonizing and obsessing over every little detail of our business. Sometimes, we need a break from ourselves. Meditation is a chance to let the thinking mind rest.
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When people are living from passion, they tend to be fulfilled, happy, healthy, and love everyone around them.
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Goal setting should be part of your daily and weekly routines and should not be based on a calendar year or month.
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It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.
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Just like football, business is a game of inches, where the smallest advancement or advantage can mean the difference between winning and losing.
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New things get noticed. This means you can't be afraid to present something new to your market, even if it's just a variation or an addition to an already-existing product or service.
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There's no reason to feel embarrassed about presenting your product or service if it solves a problem.
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Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.