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Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone.
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Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion.
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It's funny: I was a photographer before I was a programmer.
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I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there.
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People are hungry for what's happening right now in the world.
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A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans.
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When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?'
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I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track.
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Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period.
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Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public.
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There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.
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The best companies in the world have all had predecessors. 'YouTube' was a dating site. You always have to evolve into something else.
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I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished.
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'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually.
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There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you.
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If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement.
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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
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Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard.
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The printing press did something really big for the world when everyone could get books in their hands and read.
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Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.'
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I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried.
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All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it.
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I believe photos is one of the underlying things in every social network that becomes successful.
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As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law.