Kevin Systrom Quotes
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Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.
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When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?'
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One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.
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I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track.
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A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans.
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I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried.
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'Instagram' is an app that only took 8 weeks to build and ship but was a product of over a year of work.
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If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement.
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The best companies in the world have all had predecessors. 'YouTube' was a dating site. You always have to evolve into something else.
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I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone.
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Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.
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Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'.
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I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished.
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There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.
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It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward.
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'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus.
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Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone.
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Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard.
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The printing press did something really big for the world when everyone could get books in their hands and read.
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There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you.
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Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network.
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Someone once described entrepreneurship to me as a series of happy accidents.
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Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.'
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Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.