-
I don't think you should ever start a business and move in a direction where you can't see it becoming a business.
Kevin Systrom -
I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world.
Kevin Systrom
-
If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us.
Kevin Systrom -
Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults.
Kevin Systrom -
Great products sell themselves.
Kevin Systrom -
People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
Kevin Systrom -
I like to compare 'Instagram' to the Library of Congress.
Kevin Systrom -
Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication.
Kevin Systrom
-
Instagram is a media company. I think we're about visual media.
Kevin Systrom -
'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.
Kevin Systrom -
I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it.
Kevin Systrom -
The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories.
Kevin Systrom -
There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.
Kevin Systrom -
Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood.
Kevin Systrom
-
You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network.
Kevin Systrom -
When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again.
Kevin Systrom -
It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier.
Kevin Systrom -
I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there.
Kevin Systrom -
Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public.
Kevin Systrom -
When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?'
Kevin Systrom
-
I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried.
Kevin Systrom -
Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion.
Kevin Systrom -
People are hungry for what's happening right now in the world.
Kevin Systrom -
I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track.
Kevin Systrom